Google does not use Domain Authority as a ranking factor. Domain Authority is a metric created by Moz, a third-party SEO tool provider. It tries to predict how well a website might rank on search engines. Google has its own internal systems to judge websites. These systems look at many signals, but Domain Authority is not one of them.
(Domain Authority and Relevance in Google’s Eyes)
What matters more to Google is relevance. Google wants to show users the most helpful and accurate pages for their search queries. A site with high relevance answers the user’s question clearly and directly. It also offers trustworthy information from a credible source. Google checks if the content matches what people are looking for.
Relevance comes from good content, proper use of keywords, and strong user experience. Sites that load fast, work well on mobile, and keep visitors engaged tend to do better. Links from other trusted sites also help, but only if they are relevant to the topic.
Many website owners focus too much on scores like Domain Authority. They think a higher number will automatically improve their rankings. This is not true. Google ignores these third-party scores. Instead, it looks at real-world signals like click-through rates, time spent on page, and whether users find what they need.
(Domain Authority and Relevance in Google’s Eyes)
Building a site that serves real people is the best path forward. Write clear content. Organize your pages so they are easy to navigate. Make sure your site works smoothly across all devices. These steps support relevance in Google’s eyes far more than chasing external metrics ever could.
