Facebook now lets people try on products using their phone cameras before buying. This new feature uses augmented reality technology. People can see how items look on their face or in their space. This is part of Facebook’s shopping tools.
(Facebook Expands Its “Shopping” Features With AR Preview)
Users shopping on Facebook can tap a “Try On” button for certain items. This opens the camera. Virtual versions of the products appear on screen. People can see how sunglasses fit their face or how makeup looks on their skin. They can try different colors too. This helps people decide if they like the item.
Facebook is launching this with brands like Ray-Ban for sunglasses and NARS for cosmetics. More brands will be added later. The feature works on both mobile apps and websites. People need a phone with a camera. It uses Facebook’s Spark AR technology.
The company says this makes online shopping easier. People often worry about how things look. Trying items virtually reduces that worry. Facebook wants shopping on its apps to feel more natural. This is another step towards that goal.
Meta, Facebook’s parent company, is investing heavily in augmented reality. They see it as the future of online interaction. Adding AR to shopping helps people. It also gives businesses a new way to showcase products. Facebook believes this will lead to more sales for businesses using its platform.
(Facebook Expands Its “Shopping” Features With AR Preview)
The AR try-on feature is rolling out now. It starts in the United States and several other countries. Facebook plans to expand it worldwide. The feature is free for users. Businesses pay Facebook to list their products.
