Google is experimenting with putting interactive 3D models right inside its search results. This new feature lets people see products like sneakers or furniture in 3D. They can rotate the model and zoom in for a closer look. It happens directly on the search results page. You don’t need to visit another website. This could make online shopping easier. People might feel more confident about buying things they see in detail. Google wants to improve how users find product information. The company says this visual search helps people understand items better. The interactive models are appearing for specific search queries. These are mostly product-related searches for now. Google is running a test with a small group of partners. These partners include big brands known for their products. The models work on both desktop computers and mobile devices. The technology uses WebGL. This is a common web standard for displaying 3D graphics. Users need a compatible web browser. Most modern browsers support this feature. Google believes this is a step forward for search. It adds a new way to explore information visually. The company is gathering feedback during this test phase. They want to see how users react to the 3D models. Google might expand the test to more partners soon. The future of this feature depends on the test results. It could become a regular part of Google Search. This development follows other visual search improvements. Google added AR features for animals and objects earlier. Those let users place virtual objects in their real space. The new 3D models are different. They are designed specifically for viewing products online. This test shows Google’s ongoing push for richer search results. They aim to make finding information more interactive. The goal is a more engaging user experience. Retailers see potential benefits too. Better product visualization could reduce returns. Customers would have a clearer idea of what they buy. This technology is still experimental. Google has not announced a public launch date.
(Google Tests “Interactive 3D Models” in Search Results)
