Google has added new AI-powered creative optimization tools to its Display and Video 360 platform. This update helps advertisers improve their ad performance by automatically testing and adjusting creative elements. The system uses machine learning to find the best combinations of images, headlines, and calls to action based on real-time data.
(Google’s Display and Video 360 Adds AI Powered Creative Optimization.)
The new feature works across multiple channels including YouTube, display networks, and connected TV. It analyzes how different audiences respond to various ad versions. Then it shifts budget toward the versions that perform better. This means brands can get more value from their campaigns without extra manual work.
Advertisers can now set up one campaign with many creative options. The AI handles the rest. It picks winning combinations faster than traditional A/B testing. It also adapts as audience behavior changes over time. This leads to more relevant ads for users and better results for marketers.
The tool is part of Google’s broader push to bring generative AI into its advertising products. It builds on existing features like automated bidding and audience targeting. Now creative decisions join that list. Early tests show measurable lifts in click-through rates and conversions for brands using the new system.
Access to the feature is rolling out globally in the coming weeks. It will be available to all Display and Video 360 customers at no added cost. Users do not need special technical skills to use it. Setup happens through the same interface they already use for campaign management.
(Google’s Display and Video 360 Adds AI Powered Creative Optimization.)
Google says this update reflects feedback from advertisers who want smarter ways to manage creative at scale. The company believes AI can take over repetitive tasks so teams can focus on strategy and storytelling.
