WhatsApp Launches “Business Directory” Feature to Showcase Local Services. The new tool lets users find nearby businesses directly in the app. WhatsApp announced the feature today. It aims to connect small businesses with customers more easily. The Business Directory appears in the app’s “Business” tab. Users can search by category or location. Results show business details like services, hours, and contact options.
(Whatsapp Launches “Business Directory” Function To Display Service List)
Businesses can list their services for free. They must have a verified WhatsApp Business account. The directory is available first in Brazil, Indonesia, Mexico, and Colombia. More countries will follow later this year. The feature helps small businesses reach local customers without ads. Users can message businesses instantly for inquiries or bookings.
Meta CEO Mark Zuckerberg shared the news in a post. He said the goal is to make WhatsApp a practical tool for daily needs. A WhatsApp spokesperson added the feature simplifies finding trusted services. They noted it supports businesses recovering from economic challenges.
The directory integrates with existing WhatsApp Business tools. Businesses already using catalogs or automated messages can join the directory. Users see options like “Start Chat” or “View Catalog” in listings. All chats remain encrypted for privacy.
Local businesses in testing countries praised the feature. A bakery owner in Mexico City said it boosted customer inquiries. A repair service in Jakarta reported faster bookings. WhatsApp plans to add more categories and filters soon.
(Whatsapp Launches “Business Directory” Function To Display Service List)
The rollout starts this week. Users in supported regions will see the Business tab update automatically. WhatsApp confirmed no additional fees for businesses or users. The company continues working on tools to bridge users and small enterprises. Future updates may include reviews or payment options.
